There are few things more disheartening than a negative ROI...

You’d expect that thousands spent on advertising would lead to more than just a few more entries on your contact forms. Unfortunately though, you’ve probably had more ‘SEO experts’ and ‘professional web designers’ pitching you than any actual leads!

I’m sorry. The pitches never stop. However, your website can be enhanced to get more leads (and revenue), and ‘drown out the noise’. Good news is, it all starts with your website copy, and that’s why I’m here…

Using emotional response marketing along with persuasive copywriting, I can help you transform your website into your very own 24/7 sales machine!

How does it work?

Heads up. I’m not a copywriting machine who writes pages upon pages of copy in a day. All my copy is research driven to get you the best results and the biggest ROI. After all, you want this investment to be your last, and never worry about your copy again!

The typical project will last 3-4 weeks but depending on my calendar you may get the option to pay for an ‘express package’ which delivers within the week.

Anyways, here’s what you can expect when we work together

Step 1: Consultation

To kick things off, I’ll do a quick overview of your website to see if you can benefit from my copywriting. We’ll also hop on a 15-minute video chat for me to find out a bit more about your business and your vision. (And for you to find out if you actually want to work with me!) If we’re a match, I’ll send you a quote and contract…

Step 2: Questionnaire

Once we’ve decided to move forward, you’ll receive an in-depth questionnaire. The questions are designed to give me a better understanding of your business from your perspective…

Step 3: Customer Research

Then I’ll have to better understand your business from your customers’ perspective. I’ll either send you a survey to send to your customers or you’ll send me the contact details of some loyal customers for me to interview. Sometimes, I’ll find pain points and benefits that even you didn’t think of!

Step 4: Analysis of Competitors

We don’t want your website to match your competitors’. We want your website to knock theirs out of the park! I’ll thoroughly analyse your competitors’ websites to get some awesome ideas and prepare a solid unique selling point for your brand…

Step 5: Unique Selling Proposition

Now, the unique selling proposition. This is the #1 reason a prospect should choose you over your competitors. It’s the focal point of your website copy. Once we get this right, we’re halfway there!

Step 6: First Draft Completion

As soon as we’re done finalizing your unique selling proposition, I’ll get to work. Within a few days, I’ll have the first draft sent over to you…

Step 7: Visual Direction

I’ll also include clear, detailed direction for your designer and developer, including images, font sizes, and recommendations for layout. While copywriting is my speciality, I do know how to create and arrange basic WordPress sites, so sometimes, I may be able to help…

Step 8: Teamwork

Teamwork makes the dreams work, right? I’ll collaborate with your designer, developer, and SEO professional to ensure the final product is something you and your customers will happily share!

Step 9: Revisions

At this stage, we should have everything to your liking. Regardless, I’m here to get you results and am committed to maintaining my 100% client satisfaction record. So, I offer unlimited revisions for an entire month after submitting the first draft, provided there is no fundamental shift in the requested direction of the copy!

"Wow, that's a lot, how much does it cost?"

I’m committed to you and your goals. I’ll treat your business as my own. If I don’t perform, we both fail and that’s not good for business. 

No risk. I have a Money Back Guarantee. If I don’t deliver the results we agree on, I’ll refund your money. Period.

Anyways, your investment in your new web copy depends on:

  • The value I can provide you
  • The number of web pages
  • The amount of research needed

Below are the approximate fees…

New or improved website copywriting to reflect our agreed unique selling proposition and communicate your message more effectively.

  • 15-minute consultation (free)
  • Detailed questionnaire
  • Customer and competitor analysis
  • Copy for:
    • Home page
    • About page
    • 2 product, services, or team bios (mix and match)
  • Unlimited revisions within 30 days of the first draft

Your investment: from €2000

Improve the conversion rate of an underperforming landing page to get more sign ups for your lead magnet, free trial or course, or to sell more products.

  • 15-minute consultation (free)
  • Detailed questionnaire
  • Customer and competitor analysis
  • New copy for landing page
  • Unlimited revisions within 30 days of the first draft

Your investment: from €1000

Every Day You Wait Is A Day You Waste

Your website is leaking money. Great copy will fill the holes and increase your bottom line.

Some Common Questions

Absolutely! The best investments are made with ease and confidence so if that looks like splitting our package into payments, I’m more than happy to accommodate you. I require a 50% deposit to secure your project in my calendar and the last 50% after all of the files are delivered.

The typical project will last 1-2 months. We will be working together. Please make sure to schedule some time in your calendar before our project starts to complete your questionnaire.

I believe in giving my website copywriting my full attention and personalizing every part of the process, so I only take on 1-2 website copywriting clients each month. When they’re gone, they’re gone!

Request Website Copywriting

Woo, it’s great to see you’re interested! I’d love to help you upgrade your website and turn it into your 24/7 salesperson!

Here’s a pretty awful looking contact form that personally delivers your message to me.  I typically respond within 48 hours.

Not a fan of contact forms? Drop me a line at